Digital Marketing Solutions
Happy Friday Everyone!
Boy, it sure does seem like it has been a while since last I was able to yap at you. Believe me, it isn’t due to a lack of material to communicate. First, I just want to say thank you to all the individuals who have added my RSS feed to your already bulging list of subscriptions.
If you follow my tweets, then you know that I was terminated on Wednesday afternoon. My dear employer, who’s name will go unmentioned(for the time being) prominently displays the ‘Fortune 500’ badge, and enjoys success not only here in the States, but also abroad.
I had been employed for nearly 5 years, and my even my worst days were spent in a tireless effort to ensure the security and value of my stock. From day one, I set about trying to implement new ideas I randomly kept having for achieving operations efficiency. Of course I would openly communicate these ideas to corporate office, and I’m proud to say that several were in fact utilized.
Here is the kicker. Did I ever receive compensation for assisting with operations management? No. Was I ever invited to speak at the corporate office regarding my presentations? “Who is Steven Gray?” Even though, I came packaged with a wealth of training and CRM expertise. At our office, smiling posters of employees dressed in smart uniforms paraded the caption, “The Solution is Us!” I believed it.
At first, I wasn’t bothered. I knew that I had no “seniority” to use simple terminology. I’m the “new guy.” Haven’t been around the corporate culture block, and all that jazz. So, I was content to happily give my ideas away, and watch others benefit. Good things come to those who wait right?
In an aforementioned post, I explained that I’ve been a social media advocate for quite some time. I’ll never forget the first time I broached the subject of using CRM as a viable alternative to traditional CRM practices. We were all gathered in what basically amounts to our annual business town hall meeting. You could have heard a pin drop.
Lavish carpets and swirling patterns compete for the eye’s playful attention as I meandered through the lobby. My thoughts are scattered, and I’m impressed with the interior of this banquet facility. Is all this really necessary? Sure, the finer things in life are great, but isn’t there a reserved place for them? I mean, here we are in the middle of an economic hurricane, and we’re all sitting down to an extravagant luncheon?
Back to what I was saying a minute ago. Oddly cheerful faces, and laughter laced with falsehood garnished each conversation. Everyone had their “brave face” on, but truthfully no one could earnestly tell you how they felt. Fear was tangible. This year we had congregated around a new CEO for our division. The goal: Profitability.
Raising the microphone up to his mouth, our new CEO looked genuinely perplexed. You could tell that he had an answer to every conceivable question prepared 3 hours before the event, and mine caught him by absolute surprise. He raised his eyebrows, and then after a pause that lasted an eternity gracefully admitted that he had little knowledge with which to answer my question.
“What was the trillion dollar question?” I heard you before, but it’s my story. Hang on for half a second! LoL. I’m sure you already know, but the content matter was SM. Shocker! You don’t say!?? Come on guys, I know 99.95% of you know what I’m talking about. Don’t make me elaborate.
Long story short, I recruited various DM(district managers) from every major city in the us. Moreover, I had support from the backbone of our company. With presentations and data in place, I set about marketing the idea to every individual in the corporation that would lend an ear.
Most recently, I was finally pointed to our Marketing Executive office. Yeah, apparently, we here at ahem…ahem…nope, still going to be nice, believes that SM falls under Marketing.
SIDE NOTE: Ok, so here is my thought on that whole fiasco. Corporations should abolish both PR & Marketing. They should take the elite from each department and create an office for “Dynamic Brand Management Team.” Yes, that is mine. I coined it. #SmartGrayMatter#tm
Why? Because SM channels are not limited to either PR, or Marketing. In fact, you can do both quite handily, and unbelievably effectively using the same mediums. Thus, you should have a room for your SM handy wiz kids, and let them turn you into an empire. #soapbox
In short, the executive of marketing attempted to “procure” my ideas, and I told him to suck it up, and fly me to corporate. Ok, I didn’t exactly say it that way. As of Wednesday, I still hadn’t heard from him. We’re talking over a month here. To emphasize my point, I conducted a transparent QA call to our Chicago market last weekend. I identified myself, explained I was testing response times, efficiency, the whole nine. We failed.
Wednesday, project manager asks to see me. “Steve we know about the calls you made last weekend.”
I leaned back in my chair, “Really? Well that’s good, because there wasn’t anything secret about it.”
His face turns red, and he hastily beckons to two police officers standing outside the office door. “Steve it is over. Leave.”
I look around calmly, “Where is HR?”
“They’ve been informed.”
I interject, “I thought they were supposed to be here?”
“They’ve been informed” was the quick retort. Saliva drips from one side of his lips. He is entirely irate.
“Really Pat? Really? Can I have a box to clean out my desk?”
“No. Just leave all your stuff here.”
“Haha, that’s what you think. That is my personal property.”
I ended up using my trash can.
Officer #1: “This does seem really wrong, thank you for the way you handled it man.” /Shakes my hand. Officer #2: “I would call my attorney if I were you.”
My eyes graze the parking lot. “Yeah, that is the plan.”
PUBLIC ANNOUNCEMENT: Smart Gray Matter just flipped their light switch. Social Media might cost you your dead-end job, but allow you the luxury of opening erecting your own empire.
Thanks for reading……x