Digital Marketing Solutions
With this blog post I’m tasked with the rather complicated dilemma of making a “hail mary” call on how much information to disclose. Being the dedicated journalist that I am, perhaps I have no choice but to bare all. Leave no stone unturned.
Our story begins with the revelation I admitted to in my last post. See, I’ve been preaching the future of social media to large corporations for well over a year now. Conscientiously I reached out to them, gently trying to prod them in the right direction. Waving the tantalizing list of possibilities right in front of their spectacles on a regular basis.
How did I make these connections? Come on now, if you are reading my blog then you already know. I made them via *gasp* social media. It isn’t rocket science people. I immediately began doing my homework and seeking out executives on my various different socialspheres. The name SocialSphere is quite catchy isn’t it? So catchy in fact, that Harvard Square named their project after it. You might wanna Google it, because it is the face of the future.
Where was I? Oh yeah, I was talking about how I made my connections. Here is the great thing about social media. It creates a medium of equality. Here, the ridiculous unspoken rules of social status are oxymoronically(WordPress thinks this word is misspelled haha) thrown out. More specifically, we are liberated to communicate with whomever we want whenever we want and not have to be bothered by how much stock we hold in the company.
Next thing I know, I’ve managed to make some pretty #electric connections, one being Heather Oldani, the now former PR executive overseeing social media for McDonald’s. Make no mistake, Heather is a sweet girl, and I was ecstatic when she finally let me into her close-knit social circle. Trust me, it wasn’t easy. If you are reading this Heather I hope you have a smile on your face. Mission accomplished?
After connecting with her I noticed one thing right away. This poor girl didn’t even have the time to breathe. If you watch someone’s activity online you get a pretty good idea as to when they are tied up and when they aren’t. Heather was lucky if she had time to send one tweet per day between all the self-important conferences McDonald’s had her attending! Let’s be clear, I love Heather and don’t want to send any other impression about her as an individual than a positive one. That being said, I would like to say something about McDonald’s Elitist Attitude concerning social media.
See, McDonald’s was never concerned about outside social platforms. Why they even built a few of their own for good measure. Station M being one of the most successful. Oh, you’ve never heard of Station M? That’s because it is invite only, and you have to be flipping burgers to get the invite. Case closed.
Alright, so McDonald’s “has social media figured out.” They even connected the dots when it came to the easy communication for the entire team. Yes, McDonald’s did many things right, yet one thing they did that could still potentially hurt them(I crack myself up) is snub the outside world. They were so completely uninterested in social media outside the company that at this point they only have 28K followers on Twitter.
Put on your shades because I’m about to donate a few brain cells to you here. My blogger buddy @mikec has more followers than one of the largest corporations in the world. What does this mean? When Sponsored Tweets and Google Adwords Mobile takes off, McDonald’s will end up having to pay @mikec to obtain advertising on the second most popular social site in the world. * * * * * * * * *
Please allow me to get personal for a second. To be honest, I’m still nursing a wound. See, I did my level best to guide McDonald’s. I even offered them my expertise as a consultant. What did they do? Well, McDonald’s would never need to outsource would they?! They are one of the most dominant examples of free enterprise in the world. Why would they need to bring in a consultant?!
Hmmmm, I don’t know. Why don’t we ask @mikec. >,<
“Steven, we don’t have any need for your services at this time, but should any opportunities open up within McDonald’s we will be happy to inform you.”
LoL. I’m sorry, but I already did my time flipping burgers. #HighSchoolMemories